picture of Eye-FI memory card     A former Cisco Systems engineer is behind all these. He was thinking what good are digital cameras if many of the pictures they take remain forgotten on their memory cards because of complicated ways to upload them to computers. Convinced that users would pay for an easier way to upload their pictures, Koren left Cisco, assembled a team and founded Mountain View, California

The company raised $5.5 million from Silicon Valley firms Shasta Ventures and Opus Capital and the result is an orange 2-gigabyte memory card embedded with a Wi-Fi chip that allows cameras to automatically and wirelessly upload digital pictures. Priced at $99.99 the wifi memory card is already available on stores like Amazon and Wal-Mart.

Here is a few words about how Eye-Fi works: Camera owners set up their Eye-Fi account online and choose where they’d like to upload photos online and on their desktops. Photos can be sent to 17 photo-sharing and blogging sites, including iPhoto, Flickr, Shutterfly and TypePad. They then pop the Eye-Fi card into their camera’s memory card slot and snap away. A Wi-Fi chip (made by Santa Clara, Calif.-based Atheros) then communicates with their home network and automatically uploads photos to their computer and the Web. This is pretty simple.

As you may know this isn’t the only wifi camera technology available… there are other cameras available with integrated wi-fi technology but their price make’s them unaccessible to ordinary people. The coolness of Eye-Fi’s WiFi memory card aside, some analysts say the company’s real value derives from the software it’s developed to automatically send photos to multiple websites and locations on a computer. While uploading photos via WiFi can take longer than using your USB cable, it’s the simplicity that makes Eye-Fi more attractive to people.